Every task has an objective for why it is being conducted, so as same the objective of this article is to awaken the entrepreneurs, HR persons and personnels involved in management towards thinking one step ahead of retaining potential HR of any organisation. Human resource is a term with which many organizations describe the combination of traditionally administrative personnel functions with performance management, Employee Relations and resource planning. The field draws upon concepts developed in Industrial/Organizational Psychology. Human resources have at least two related interpretations depending on context. The original usage derives from political economy and economics, where it was traditionally called labor, one of four factors of production. The more common usage within corporations and businesses refers to the individuals within the firm, and to the portion of the firm’s organization that deals with hiring, firing, training, and other personnel issues. This article addresses both definitions.

The objective of Human Resources is to maximize the return on investment from the organization’s human capital and minimize financial risk. It is the responsibility of human resource managers to conduct these activities in an effective, legal, fair, and consistent manner.

Human resource management serves these key functions -

1.Recruitment Strategy Planning

2.Hiring Processes(recruitment)

3.Selection

4.Training and Development

5.Performance Evaluation and Management

6.Promotions

7.Redundancy

8.Industrial and Employee Relations

9.Record keeping of all personal data.

10.Compensation, pensions, bonuses etc in liaison with Payroll

11.Confidential advice to internal ‘customers’ in relation to problems at work.

12.Career development.

Concept :

Concept of Key Resource states about the resources/employees about how to make each and every employee of the organisation as a key resource for the organisation. It is a unique never heard and never discussed term in the area of management. KR deals with each and every resource of the organisation to improvise its efficiency in such a manner so that it must prove as a “Key Resource” rather than just an asset to the organisation. Though management of each and every organisation put their efforts to enhance the productivity of their employees and to get most out of it but once the human resource becomes the key resource all other efforts, strategies, resources are regardless to get maximum output from the employees. Until and unless any task/feeling/efforts are put on continual basis and also monitored at regular intervals (frequency of intervals depends upon sensitivity of the case/objective), the success can not be assured.

Human resources can be turned to Key resources by -

1. Motivation.

2. Continuous support.

3. Guidance.

4. Availing proper resources.

5. Sufficient compensation.

6. Distribution of power, authority.

7. Evaluation and monitoring.

8. Education.

9. Training.

10. Encouragement.

Employees, as key resource take up the organisation to new heights with smooth running and they also ensure optimal utilization of resources as well.

Key Resource of any organisation -

1. Enhances intellectual capital of the organisation.

2. Saves time.

3. Saves resources.

4. Increases the productivity of the organisation.

5. Increases the speed of growth of the organisation.

6. Creates a better image of the organisation among the industry.

7. Develops the interest among the candidates to do job.

8. Passes a positive image in the society.

9. Increases confidence among the shareholders and all other investors.

10. Improves overall quality of output as well as quality of work life of the employees of the organisation.

Employees as Key Resource reduces –

1. Attrition rate.

2. Expenses, efforts, resources for recruitment.

3. Financial losses.

4. Delay in work.

5. Monitoring.

6. Lower quality of work.

Characteristics of KR –

1. Self motivated.

2. Highly motivated.

3. Determinant towards work.

4. Perfectionist attitude towards work.

5. Knowledgeable.

6. Decent behaviour.

7. Patient.

8. Experienced.

9. Qualified.

10. Zeal to learn and turn statements into reality.

11. Responsible.

KR & Indian Industry –

In today’s scenario where each and every customer is fickle and quality conscious, demanding, KR first of all determines the need of the customer/client that what exactly they are searching for. Regarding the employees in any organisation the working style/execution of any task is a mix of target and time oriented. It depends upon the nature of the job and the manpower whosoever is engaged in the completion of that job. The better way for completion of a job with desired result is to distribute the authority regarding that activity so that the employee must know their responsibility and it can be held liable. Monitoring of each and every task must be output oriented as whether the desired output has been achieved or not. In this case the efforts and all other things which are engaged in achieving output can be assessed simply through the output desired and got.

Scope of KR in India –

If the Human Resources of an organisation are turned into Key Resources, they can turn the dreams of the organisation into reality in a very short span of time, as all KR’s have a clear understanding of –

1. What the job is?

2. The resources which will be engaged into it?

3. Desired output?

4. Best minds & hands for the completion of the task.

5. Method by which it can be completed at its optimum.

Conclusion –

To conclude this article it seems an immense need of the hour that further work has to be started immediately because turning every human resource into key resource put the organisation to new heights and a landmark in the industry.

References:

• Anderson H. Anderson Effective Personnel Management, Jaico Books Delhi 1997

• Aswatthapa K, Human Resource and Personnel Management, TATA McGraw Hill Publishing Company Limited, New Delhi 2005

• Mamoria C.B., Gankar S.V., Personnel Management Text & Cases, Himalaya Publishing House 2006

• Anderson Alan H., Effective Personnel Management, Jaico Publishing House 1997

• Cascio Wayne F., Managing Human Resources, MCGRAW HILL 1995

• Wadhwa Raj K., Davar Jimmy, Rao Bhaskar P., Personnel Management and Productivity Factors, Kanishka Publishers, Delhi 1996

• Flippo Edwin B., Personnel Management, McGraw Hill International Edition 1984

• http://en.wikipedia.org/wiki/Human_resources
• www.originhr.ca

• www.altechindia.com/images/careers.jpg

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Lecturer – MBA(HR), Placement Officer, Vidyasagar Institute of Management, Bhopal (M.P.) India

The return on investment for the engagement of MJH Group for Small business marketing is based on the following;

Business Growth

• Increased sales and profit from effective strategy and campaign outcomes

Marketing Strategy

• The insight and direction provided by our strategic recommendations

• Provision of a documented strategic marketing plan which acts as the blue print for the successful marketing of your business

• Allowing you to proceed with confidence

• A planned and structured approach to marketing success

Campaign Outcomes

• Effective communication of your brand and offer

• Generate awareness in the market to achieve

• New customer acquisition

• A greater share of wallet from existing customers

• Increased sales and business growth

Commercialisation

• Assess the viability of new products or services

• Develop and implement strategies for the introduction or relaunch of products and services to provide commercial success

Direct Bottom Line Savings

• Direct Bottom Line Savings due to effective marketing management

• Measuring the ROI of promotions and campaigns to determine effectiveness

• Customer focus reducing the risk of ineffective promotion or campaigns

• Redirection of marketing investment into areas with the greatest return

Effective Brand Management

• Long term business growth through the ongoing and positive development of your brand in the marketplace

Effective Positioning

• Identifying the positioning strategy and building a strong market position to insulate against competition and the threat of new entrants

• Maintaining the desired position of your business in the market place

Communication

• Effective communication via regular meetings and easy to follow project plans to ensure you are kept informed and up to date on the progress of activities throughout the life of the program

Peace of Mind

• Experienced marketing professionals providing peace of mind that the marketing program is taken care of: you have one less thing to worry about

• MJH Group is transparent in our selection of clients to ensure no conflict of interest during engagements

• A marketing resource dedicated to the growth and development of your business.

For more details visit our site:

http://www.marketinganswers.com.au/

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MJH Group Customer Understanding assists companies who want to improve customer relationships and find opportunities for business growth in the customer and prospect base.

As a marketing coach, I’ve probably heard every excuse in the book why people can’t market their businesses. You wouldn’t believe some of the whoppers people tell when they’re trying to justify their failure to attract clients.

Now don’t get me wrong; it’s not that failing to attract clients makes one a bad person. Not at all. It’s just that when I hear the following excuses I feel compelled to call ‘em as I see ‘em: Baloney!
<br />If you have the mistaken notion that any of these lame excuses are the reason that your business isn’t successful, get a clue. These are just EXCUSES for people who fail, not reasons not to succeed (a subtle, yet important, difference).

1. “I’m too honest to market.” OK, this little gem is at the top of my list because it is both a lie AND an insult! I am a marketer by trade, and I am honest, so I know for a fact that marketing is not a dishonest process or practice, nor does it have to be dishonest to be effective. What’s dishonest is when you overstate your results, or if you truly don’t believe that your product or service is worth what you charge, or if you deliberately intend to defraud people. In that case, the problem is with you, not marketing, so stop insulting the rest of us.

2. “I’m too modest to market myself.” Listen up, princess, every word out of your mouth doesn’t have to be about YOU. Think about what your clients want, need and actually get, and that’ll keep the conversation going for as long as you need it to go. Hey, if you’re not comfortable saying great things about yourself, start saying great things about what your clients get out of working with you. Or better yet, let them say it for you in the form of testimonials. But don’t think that you have to be the subject of every fascinating conversation you have with prospects.

3. “I’m too shy to market myself.” As a highly sensitive person myself, you’d think I’d have more sympathy for this excuse, but I don’t. If you want to be successful, know right now that it may not always be comfortable, and you have to be willing to do what it takes to succeed, even if that means going outside your comfort zone. Shyness is a habit that can be overcome with practice, so join Toastmasters, or see a therapist if that’s what it is going to take, but get over yourself. I promise you will be glad you did.

4. “I’m too creative to market myself.” This excuse is really lame! Marketing is a very creative process, and since you have literally thousands of options when structuring your marketing plans, creativity is an asset, not a liability. Unless you’re one of those I-am-a-self-indulgent-whiner-who-refuses-to-accept-any-responsibility-for-my-actions-and-masks-that-character-flaw-with-claims-of-misunderstood-or-excessive-creativity kinds of people, in which case I say, grow up, and while you’re at it, think up a more creative excuse.

5. “I don’t have enough time to market my business.” OK, this excuse sounds good at first, but in reality it doesn’t wash. Either you are already marketing but not acknowledging your marketing activities as such, or your business is so busy that you don’t need to market at all, which makes this excuse unnecessary. So if you haven’t got all the business you want but you don’t have time to market, you need to reevaluate how you’re spending your time, and make some tough decisions about when you are going to do what you need to do to get those clients.

6. “I don’t have enough money to market my business.” Again, you get points for trying, but this is still just an excuse, because good marketing isn’t about money, it’s about relationships. You can start very modestly with your marketing plans, and spend nothing but your time. And let me tell you, if you can’t get some traction spending 40 hours a week trying to build your business relationships, maybe you should rethink your decision to be an entrepreneur.

7. “I have no personal network to market to.” Oh please, you’ve got to have a better excuse than this! If you truly have no family, no friends, no colleagues, no acquaintances or no former co-workers, then start meeting some. I don’t care if you’ve been on a desert island for the past 20 years, you can always meet people through networking meetings, trade associations, classes, social clubs, or at the gym! Just pick up the phone and call the people you want to know, get out there and mingle, and your personal network will grow quickly.

8. “My product or service is too hard to explain to people.” Fine. Quit explaining what you do, and start talking about what your customers GET from working with you. Do you help your customers get thinner, smarter, married, fitter, their first home, or what? Seriously, nobody cares about what you do, really; people care about what they get. Get it?

9. “My product or service is so good that it should sell itself.” Sure, that’s probably true if your product is a talking monkey, or your clients are all telepaths, but other than that, it’s going to take a little effort on your part, bucko, so start creating some momentum in the marketplace and you’ll find that your product needs less and less of your efforts to sell, until one day it almost seems like it DOES sell itself!

10. “My niche is too narrow and I can’t find my customers.” Hogwash. What this usually means is that you haven’t yet defined your customer, because you can’t find what you haven’t identified (and don’t give me that you’ll-know-them-when-you-see-them line). Start with a matrix of situation and need to identify that client. For example, let’s say you’re a financial planner, and you think your clients are “people who want to get their financial affairs in order.” Think instead about who needs to get their financial affairs in order, and you’ll probably come up with something like “married couples with children who have $X in assets and need to protect those assets with planning.” And you can certainly find those people, can’t you?

So we’ve blasted all these lousy excuses, but we haven’t yet addressed the biggest excuse of all: fear. Most of the time I’ve found that the more excuses my clients offer for not moving forward with their businesses, the more fearful they are.

Hey, I understand, and I’ve been there myself. But what it comes down to is this: Are you more afraid of succeeding (or failing) than you are of going back to work for that idiot boss you always end up working for? If the answer is that you’re more afraid of facing the personal responsibility of entrepreneurship than of any garbage your boss could throw at you, then good-bye entrepreneur, and hello wage-slave.

But if you think that the worst possible scenario is working for some moron again, and that you’ll happily work like a dog if that’s what it takes just so you don’t have to slink back into that stinking office with your tail between your legs, good for you. It’s time to forget about excuses, and start figuring out how to make this whole self-employed thing work for you.

The first thing to understand is that fear is OK. Yes, we’ve all been fearful (and yes, I include myself in that “we” statement). It can be scary picking up the phone. It can be scary going to a sales meeting.

But at the end of the day, isn’t your product or service of value to someone? Aren’t people glad (or going to be glad) that you’ve solved a problem for them? So stop worrying and fearing the marketing process, and remember this: Marketing is really nothing more than the process of developing relationships, and you, my friend, can do that in your sleep.

Veronika (Ronnie) Noize, the Marketing Coach, is a successful Vancouver, WA-based entrepreneur, author, speaker, and Certified Professional Coach.  Through coaching, classes and workshops, Ronnie helps small businesses attract more clients. For free marketing resources including articles and valuable marketing tools, visit her web site at http://www.sohomarketingguru.com/

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Veronika (Ronnie) Noize, known professionally as the Marketing Coach, is a successful coach and marketing strategist, as well as the author of How to Create a Killer Elevator Speech, and The Real Magic Bullet of Marketing, her first full-length book.

As a senior marketing executive for over 10 years, Ronnie launched more than 200 consumer products, including books, CDs, toys, and games. She created sales and licensing programs that generated more than $650 million dollars internationally for properties such as The X-Files, Magic the Gathering, and Star Wars.

In 2001 Ronnie appeared as Your Marketing Coach on a regional business television program in the Pacific NW. The show aired on the local Fox affiliate, and is now in syndication in Israel and Taiwan. A regular columnist for the NW Women’s Journal and the Vancouver Business Journal, she has also written more than 100 articles that were published in The Home Business Journal, The CEO Refresher, and The Home Business Report, among other business and trade publications.

In 2004, she founded the Northwest Women’s Virtual Business Network, a virtual space where local businesswomen can network and connect with others.

A tireless small business advocate, Ronnie helps business owners and marketing professionals attract more clients and double their revenues. She supplies plenty of free marketing tools and information on her web site at www.VeronikaNoize.com, where you’ll also find her workshops, seminars, and teleclasses.

She says that one of the most difficult problems for new and mature, large and small businesses is figuring out where, when, and how to allocate their often scarce resources of time, energy, and money so that they can meet their business development goals quickly and easily.

Recently honored as the 2007 Coach of the Year by her ICF chapter, Ronnie also leads classes at the International Coach Academy in addition to her coaching practice.

Article Source: ArticlesBase.com – Top 10 Excuses Why Marketing Is Not For You

With the uncertainty of the economy, legal marketing agency Beyond All Reasonable Doubt Marketing is advising law firms to take a serious look at their budgets. While marketing, advertising and public relations dollars frequently are cut to reduce expenses, marketing experts agree that a down economy is actually the time when marketing efforts should remain in place, and if anything, be enhanced.

“When other law firms reduce their spending and cut their marketing, they have less presence in the marketplace,” explains BARD Marketing founder and president, John Sailer. “This means the time is ripe for a savvy law firm to grab market share – to reach the audience that is still there but who is hearing from fewer of your competitors.”

When planning your law firm’s budget, you should start by identifying how much you want to spend. While there are no hard and fast rules across the different types and sizes of law firms, it makes sense to budget your marketing as a percentage of expected revenue. Several studies have pegged overall law firm marketing budgets to be between 2 percent and 3 percent, with leading firms spending 5 percent or more.

Second, prioritize your initiatives by looking at both costs and expected benefits. This is easy if you tracked your efforts in past years. Remember that some of the lower cost initiatives may bring strong value while some of the higher cost initiatives may bring very little value. With this said, it is imperative to track outcome of every initiative.

BARD Marketing is experienced in budgeting and planning for short- and long-term marketing and advertising plans, and enables law firms to achieve and track ROI for their marketing activities. For more information or to request a report on Yellow Page Advertising Costs and Effectiveness, please visit www.bardmarketing.

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BARD Marketing offers integrated marketing and advertising services, including website development. All services are designed to complement one another and form a structure of synchronous marketing efforts that collectively increase leads for law firms. BARD offers a no-cost, no-obligation review of current sites and promotional materials, and can share innovative strategic concepts, during this review.

If you wish to be a successful Internet marketer you will want to avoid these 8 mistakes:

1. Failure to prepare properly. Many Internet marketers are simply lazy and will not make the effort to prepare properly. Refrain from being overly anxious as if you’ll miss the boat if you do not market your website immediately. Use however many days it takes to setup all the appropriate advertising accounts and advertisements properly. This will make your administration more efficient and enable you to fly through your schedule tasks effortlessly each day. The net result is that your marketing efforts will be far more productive than if you were to take a haphazard approach.

2. Failure to implement an advertising strategy. You must have a plan with well defined goals if you wish to have positive marketing results. Normal 0 false false false MicrosoftInternetExplorer4 Do not try to recreate the wheel. Find out what successful people are doing and do the same. Regarding goals, write them down. When you achieve a goal mark it as “completed” and replace it with another. By doing this very simple step you can monitor your effectiveness and progress.

3. Failure to be professional. Some of the ads on the Internet are of embarrassingly poor quality. Be professional in your business approach and in the design of your ads. If you lack the ability to produce professional ads then find a resource that can. The quality of your website and advertisements is a reflection on you. Also, when dealing with customers always be courteous and professional even when they are not. If you are professional you will shine above the rest and earn customer confidence.

4. Failure to implement and adhere to a disciplined schedule. If you don’t have a realistic schedule in place then you will not be disciplined in marketing your ads properly. Consistency not volume is the key to success in marketing on the Internet. A schedule allows you to be consistent and also forces you to be disciplined. The Internet is not a “get rich quick” environment. It takes hours of dedicated and consistent work. You must be committed to putting in the time if you wish to have good marketing results.

5. Failure to utilize the right tools. There are some very innovative tools on the Internet to make the operation of your business more efficient. Many of them are very affordable and they will save you from having great frustration. Some marketers take the approach of being a “penny wise and a pound foolish.” In saving their pennies they are losing out on making the bigger dollars. Don’t ignore the many tools which are available.

6. Failure to build a downline. Your downline is the cornerstone of your business. A downline is your customer list or they can be referrals that join certain advetising programs through you serving as an affiliate. Verious advertising sites offer you some type of compensation for bringing them referrals. Don’t ignore the value of these referrals. Some Internet marketers are so anxious to advertise their product they fail to have an understanding of the bigger picture. A big downline can save you money in your advertising and enbable you to advertise more effectively. When soliciting always get the email address of your customer for future solicitations and sales.

7. Failure to track ads. Much time is wasted on unproductive sites and ads. If you’re not tracking them you will continually work in ignorance. You must have a measure of what is working and what is not. Is the program that you are participating in yielding the desired results? Are your ads well written and effective in drawing customers? You will never have the answers to these important questions unless you track your ads. You can waste a great deal of time on poor advertising programs and bad ads if you never track the results.

8. Failure to understand the advertising medium. You must understand how each type of advertising program works if you’re going to be an effective marketer. Whether you use pay-per-click advertising or membership driven sites like safelists, traffic exchanges and text ad exchanges all have their own personality. Not only do you need to understand the mechanics of each but also the general personality of their membership.

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Our goal is to provide you with informative articles, educational resources and tools for successful Internet marketing.

As small business grows, it accumulates forms, lists, procedures and other resources which become the backbone of the company’s functioning. Over time, these important documents become scattered and soon people begin asking, “Is this the most recent form we should use?” “Is this the latest list?” “Where is the certification we just updated?”

Coherent use of resources is essential to your work, yet bringing about coherence can be a daunting task, especially if the resources have been allowed to grow uncontrolled. But it’s not impossible. It just takes a well-chosen method and a quiet afternoon.

Start by Organizing the Paper

The most primitive, but effective method of achieving document coherence is to create a big, fat 3-ring binder with tabs dividing the resources into categories. Obsolete pages can be culled, and gaps in the collection can be easily noticed.

This hard-copy can be an easy reference, as long as the path/filename of the corresponding digital version is displayed on the document. This can be an important first step, especially if many of the resources are hard copy, as opposed to digital.

Binders are also great if there is a certain type of static (not often changed) information which needs to be easily accessed without the user being chained to a computer. An example would be out on a factory floor where the worker needs to quickly check the drill bit size required to accomodate a particular screw. Don’t bother that guy with a computer. But even that information should be digitized so the clean-hands bunch can find it.

Decide: In-House or Web-Based Distribution

For our computerized world, after reviewing the hard copies and organizing them, you will now need to make an important decision: Will your resource site always stay local (operating on your computer or local network only) or, will there be a chance that you might want to post it on the internet, for use of employees when they are remote?

Ramification: If you will only operate locally, the resource site can link to any file in any network or shared folder. If you post to the web, all resources and the site itself need to be in one master folder, so that it can be uploaded to a web host with all links intact.

At my company, we decided to prepare for posting remotely. Our people are increasingly traveling and they will need the resources.

Select, Update and Move Resources

This created a useful process for building the site. Each resource could be reviewed one-by-one, then moved to the site folder. In fact, we converted many of them to HTML during the process, so they would render on the screen rather than act as downloads.

Name your master folder something like “resource-site” (avoid spaces in all folder names and filenames). If you have a network, place the folder at the highest visible level of your folder structure and give all appropriate employees access to this folder.

Use Subfolders for Organization

Create a few subfolders under this master folder which organize the forms and documents into categories, such as “Sales,” “Accounting,” “Products”, etc. Then start the process:

1. Open the resource file

2. Check it and update it.

3. If you want it rendered, or viewable in the browser, convert it to HTML if you can. Try File/Save As/ and select “HTML” or “Web Page” as the file type. Save it directly into the folder you just created under the folder named “resource-site”.

4. If you want the resource to be offered as a download from the resource website, simply move it to the new folder using Windows Explorer or “File Save As”.

5. As you go, if you find multiple versions of the same form, dispose of all obsolete files.

6. Obsolete the moved file from its previous location by either deleting it or adding “-OLD” to the end of the filename.

7. Notify co-workers of the change you made via email and remind them weekly that resources are being moved to a new location. When they add resources, they must do so in the correct location, or better yet, submit it to a person designated as the site webmaster.

The work you have done to this point will bring about a marked improvement in company performance. Now, take it to the next level. Get it online.

Can the Browser Display it?

The word “online”, in this instance, means accessible via browser software, such as Internet Explorer of Mozilla Firefox. In some senses, browsers are universal interfaces. Browsers will do something with any file type. For instance, Browsers readily display HTML, TXT, JPG, PNG, GIF file types.

If a “plug-in” or “viewer” software is installed into your browser, then the browser will be able to display these also, but not necessarily modify them. Examples files which can be commonly viewed after installing a plugin: PDF, DOC, XLS.

If the browser can’t display the file type, it will offer the file to you as a download. Don’t think of this as a limitation, but rather a design parameter. It can come in handy when you want to deliver a fresh form to a user, and force the user to save it in a new location. Examples of files not readily viewed in a browser: Autocad formats such as DWG or DXF.

Create the Resource Site Using Excel

Here’s how to create an online resource site which will allow access to your important documents and forms through a browser, using Microsoft Excel. For this example, I used Microsoft Office Excel 2003.

Open a new workbook in Excel. Place your company logo at the top by clicking “Insert/Picture/From File” and selecting your logo. If the picture needs modification such as resizing, right click on it and select “Format Picture”. Then you have a world of options.

If you think your resource site will have many links, use the tabs in Excel to correspond to your major categories. These tabs will carry over to the web page version. If not, just work with one page. You can add tabbed pages later.

Set the Width

Decide how many columns of links you will want to display. If it will be one column only, widen column A so that it stretches about 800 or 900 pixels wide. If everyone is using wide screens, you can go up to about 1100 pixels wide. For all purpose use, I believe 900 pixels is better. Do your work on monitors similar to ones your co-workers will use to get the best visual feedback.

If you want more columns, drag the columns so they are equal and add up to 900 pixels. These columns will be where you will place your links.

At the top of each column, but beneath the logo, enter main categories of resources you will be presenting. In cells below these headings, type names of each resource you want to link to. These will be the names of the links you are building. You don’t need to enter filenames to describe your resource, just a simple understandable resource name.

Take some time with this step, it will be an exercise in organizing your thinking and your company’s organization.

Sort the Resource List

You can use Excel’s Data/Sort capability to alphabetize the resources.

Build Your Links

Right click on a link name, then click “Hyperlink”. In the dialog window, at the upper left corner, click “Link to Existing File or Web Page”, then navigate to the file in your computer or network.

Select the target file. Where it says “Text to Display” you should see the name you already selected for the resource. You can change it there if you like.

Click “OK”. The link name on your page will now display in the familiar blue underlined text.

Easy, isn’t it? Do a bunch more. Don’t worry about making mistakes. Everything you do can (and probably will be) edited and corrected.

Then click File/Save As. In the dialog box, navigate to your resource-site folder. Name the file “resource-site”. Where it says “Save as type”, select “Web Page”.

Do not save it as an Excel Workbook.

Before you save it, you will have a choice of whether to save the entire workbook or only the selected page (”Selection:Sheet”). If your Resource Site is only one page, select accordingly. If you only have one page with content, Excel will only produce a one-page site, even with “Entire Workbook” selected.

If you are using multiple tabbed sheets in Excel for your Resource Site, select “Entire Workbook” and the tabbing function will be preserved in the site. Having the tabbing available on your resource site is a very nice feature.

Give Your Site a Title

You can also click “Change Title” to use a different title for display in the title bar of the browser. Select a title which will tell your story in the title bar. It adds credibility when the browser title shows “Acme Resource Site” as opposed to “Resource Site.html”. Your title bar will show your web page file name if you don’t specify a title.

You can now click “Save”.

You are a Webmaster!

Open your browser. Click “File/Open” or “File/Open File” (depending on the browser), and browse to your Resource Site file. Click “Open”. If you see your Resource Site rendered on the screen, you just published a website!

Technically, since it is not hosted on the World Wide Web but rather in a closed system, some might argue that it is not a “web” site, but I won’t tell if you don’t. If you upload the same folder to a web server and pointed a URL at resource-site.htm, it would be undisputably a website.

Fine Tuning

One at a time, click on the sample links you posted. Observe how the file opens. This can vary from user to user depending upon the browser and add-ins, also known as plug-ins, the browser has installed. Based upon these variables, results may not be consistent across your entire user base, but it should be close.

When I create sites using Excel, I review the results of my work in two browsers simultaneously, Internet Explorer and Mozilla Firefox. They display differently, especially in the location of graphics. For consistency, you may need to left-justify your logos and images.

To edit, have same resource-site.htm file open in Excel and both browsers at the same time. Make your edit in Excel, click “Save”, then refresh both browsers. You will see your results immediately. Make your corrections accordingly. After a few rounds of this, you will have a great Resource Site.

Teach your people to set their browser home page to the resource site, and you now have a company-wide Resource Website.

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Complete program at: fora.tv Nobel Peace Prize winner Wangari Maathai speaks on the relationship between scarce natural resources and global conflict. —– Wangari Maathai on “Unbowed: A Memoir” Wangari Maathai, winner of the Nobel Peace Prize in 2004, is the founder of the Green Belt Movement in her home country of Kenya, an environmental group that has restored indigenous forests and assisted rural women by paying them to plant trees in their communities. Since 1977, it has planted more …

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Article Source: ArticlesBase.com – Create a Resource Website for Your Company

We Buy Your Business

For some, planning a business exit can be a predictable, methodical process. We know the competition; we understand market demands, know when we want to sell and might even know the actual date. But for far too many business owners, the business exit comes as a harsh reality and often unplanned event.

Protecting your business and assets against the dreaded six D’s of an unplanned business exit can give whole new meaning to the term “Disaster Management”. While every business may experience unexpected pitfalls, careful planning to ensure risk exposure is minimized can assist in keeping you in the driver’s seat when it comes to managing your company. Familiarize yourself with the six D’s of an unplanned business exit: debt, death, disability, divorce, departure and disaster. Know the enemy and look to address all six D’s in your operating and buy / sell agreements.

The Six D’s of an Unplanned Business Exit

Debt:No one goes into business and plans on it not succeeding, but 40,000 businesses fail every month in the United States. When debt exceeds revenue, it is critical to exit timely in order to minimize loses. Understanding limitations and protecting critical assets are key to successful divesture.

Death:Many businesses are solely dependant on their owner’s abilities, relationships, and passion to drive success, and when there is a death of an owner or partner of a business, it can have significant impact to a business almost immediately. While no one wants to consider their own demise, the strength and longevity of a business relies on being able to plan for such a critical loss even if it means downsizing or reorganization. The survival of a business in relation to key individuals needs to be evaluated and exit strategies planned accordingly.

Disability:Unbelievably, death is not as likely to end the business as a disability. A disability to a business partner can put a significant drain on cash flow, daily workloads, and excess down time, all of which can be devastating. Insurance and financial planning towards alleviating such an impact needs to be carefully evaluated especially when dealing with small business start ups where funding and resources are limited.

Divorce:No one wants to plan for a business or personal divorce, yet while Pre-nuptial agreements may be gaining in popularity many people never look to manage such impact to their businesses. What happens when the partners cannot get along? Or worse, you inherit another partner due to a personal divorce settlement? Exiting the business might be the only alternative you are provided.

Departure:It does not sound as bad as death, but it can wreak the same results. A partner, key employees, or other resources decide to go to the competition, retire, burn out, or win the lotto. When they leave, how does this impact your business going forward?

Disaster:If the five D’s above where not enough to impact your business, there are no limit to the other disasters that may occur that were never planned on: robbery, sickness, employee theft, employee turnover, natural devastating events, etc. In today’s post Katrina, 911 world the impact of the chaos theory is enough to keep even the best business minds awake at night. Plan for the worst; strive for the best and know when to get out if need be.

For the typical business owner, each one of the six D’s has special demands on the family, income, taxes, and control of assets. An agreement, commonly called buy/sell agreements, can be used to plan for the impact associated with the dreaded six D’s. A successful sustaining business exists as a separate entity from personal concerns and risk can be reduced by developing mutually fair and equitable agreements prior to these events occurring.

Business is an evolution and travels a diverse path. While some may look on an unplanned exit as a failure others may see an opportunity for growth and freedom.

www.WeBuyYourBusiness.com

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Yung Berg Ft Casha – The Business Lyrics If you know exactly what I wanna do Then I’m a give the businees to you See I ain’t neva met a girl That’s getting down like you And I ain’t neva met a girl That put it down like you (Ay ay ay ay ay) Say thug in yo life That’s what you need shawty Anything you want It’s guarenteed for my Boo boo boo boo boo And I ain’t tryina go hard For what I need shawty I’m tryina tell you exactly what I need from You you you you you Cause you know I wanna [Chorus …

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www.WeBuyYourBusiness.com

My neighbor asked me, “Why would anyone sell a successful company?”. He could not understand why anyone would leave a business that was doing well. Of course successful companies get sold all the time.

So why do these business owners sell? The short answer is that most closely held businesses sell for human reasons, such as burn out, retirement, illness, partnership disputes, family issues or other personal reasons. Usually the business is fine but the human being running the business needs a change. To understand this better it is key to understand the other options for exiting a business.

Close the Business/Liquidation

Closing a business that is profitable never makes sense. Even if the assets are liquidated the price is likely to be pennies on the dollar versus selling the business as a going concern with employees, customers and a reputation that is intact. Not only does the business owner get the lowest value but the employees, vendors and customers are hurt by this type of exit.

Accident, Illness or Death

No one wants to exit their business this way, but many do. The loss of an owner not only creates tremendous issues for the family but also creates a leadership void in the business. Even the most competent management can struggle when a key business leader is lost to a serious accident, illness or death. No one plans for this type of exit but many end up exiting the business this way because they failed to create an alternate plan.

Succession

Succession by a family member or key employee has its benefits. They know the business, its product or service, employees, customers and vendors. Succession can be operationally successful for the exiting owner if they make sure the successor is carefully selected, qualified and groomed for the position. The owner must be careful not to make an emotional choice of a relative or favorite employee but instead choose the successor with the right skills to lead the company into the future. You are not seeking an “Employee” mentality but an “Owner” mentality. If that rare person can be found in the business who can make the transition to Owner, they often do not have the cash needed to purchase the business. They are also likely to want to pay less for the business as familiarity will blind them to many of the value drivers of the company. So although succession can be operationally successful it is rarely a financial success for the outgoing owner.

Sell

Closing or liquidating the business minimizes the value to the owner. Accident, illness or death forces the issue on the owner. Succession provided a very limited pool of options with limited financial reward.

Selling on the other hand allows the business owner to decide their ideal timing, maximize the value of the business they worked so hard to build, coordinate the use of the sale proceeds for financial planning and align their personal goals with the sale of a business. Selling the business allows the business owner to create a wealth event and often significant on-going passive income without having to run their business.

Whatever they are, human reasons are always pushing and pulling on a business owner. Burn out, stress, divorce, illness, partner disputes and limited growth capital are some of the human reasons that push owners out of the business. Retirement, enjoying life, relocating, a new business opportunity and passive income are some of the reasons that pull a business owner out. Whatever the motivation, the fundamental reason a business owner chooses a sale as their ideal exit plan is control. The business owner chooses to understand the value of their business and to proactively pursue the right buyer and the right price. By selling a business you choose to exit your business by choice, not by force.

The professional team at Sunbelt Midwest can help you confidentially sell or buy a business in Minneapolis, Milwaukee, Chicago, and surrounding areas. For more information check out our site at http://www.sunbeltmidwest.com.

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New Yung Ber featuring Casha-The Business If you know exactly what I wanna do Then I’m a give the businees to you See I ain’t neva met a girl That’s getting down like you And I ain’t neva met a girl That put it down like you (Ay ay ay ay ay) Say thug in yo life That’s what you need shawty Anything you want It’s guarenteed for my Boo boo boo boo boo And I ain’t tryina go hard For what I need shawty I’m tryina tell you exactly what I need from You you you you you Cause you know I wanna [Chorus …

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The professional team at Sunbelt Midwest can help you confidentially sell or buy a business in Minneapolis, Milwaukee, Chicago, and surrounding areas. For more information check out our site at http://www.sunbeltmidwest.com

While living in Ukraine, music was Milana Leshinsky’s life. But when she moved to the United States in 1992 and discovered the world of Internet marketing, Milana started singing to a different tune. By launching an Internet-based venture, she reinvented herself as a successful entrepreneur, author, and advisor to life and business coaches.

That is why Milana is featured, along with other successful, self-employed entrepreneurs, in a new book, “The Official Get Rich Guide to Information Marketing on the Internet” by Robert Skrob and Bob Regnerus. The book, out in September 2008, is the sequel to last year’s “The Official Get Rich Guide to Information Marketing.” Milana’s transition from music to an Internet info-marketer began when she started doing web design for an insurance company and a newspaper. But it was only after Milana was hired by coaches to develop their websites that the budding entrepreneur started to hit high notes.

“At first, I didn’t even know what a ‘coach’ was,” Milana admits. “But after a third time a coach came to me for a website, I took notice and started to investigate this industry.” Milana started a membership site for coaches using all the materials she gathered during her research and her business took off. “One of the clients who hired me to do a website was a coach who asked me to be part of her team,” Milana recalls. “Later, I wrote an e-book, “How to Grow your Coaching Practice on the Internet” and she wrote the foreword for it.

Her partnership gave me a lot of credibility.” Milana’s “doorway into the industry,” however, was a website called Tele-Class.com by the late Thomas Leonard, a key player in the field of personal and business coaching. Milana advertised monthly tele-seminars on this site, eventually creating a membership site and a program called “7Habits of Most Successful Coaches.” “I noticed that successful coaches had products, names for themselves, processes and follow-up sequences,” Milana says.

“So I gathered all of these factors into a program and I coached people who had sites that didn’t generate business. I critiqued the site and worked with the clients to create content to rework it.” Milana had clearly found her niche but, she says, she needed a “breakthrough” to get to the next level of her business. She found it during a mastermind session, “Infopreneur’s Think Tank,” with Sterling Valentine, which led her to telephone based, multi-day events called “tele-summits.” This was the win-win solution not only for Milana, who didn’t like to attend live conferences, but also for her clients, because they had an opportunity to participate in training programs without having to spend time and money to travel.

“With Sterling, I created a global event for coaches,” Milana says. “Before, the word ‘tele-summit’ didn’t even exist, so that was my big break.” How big? Milana’s first eight-day tele-summit netted $60,000 – with more to come. “That was huge for me, but the chain reaction happened afterwards,” she reports. However, that chain reaction resulted in Milana’s site being flooded with too many products, so it was hard to market. In fact, websites cluttered with too many graphics and too much useless information are counterproductive, Skrob notes.

“The more choices you put in front of people, the longer it will take them to make a decision and the less likely they are to be happy with the choice they make. When the number of options gets overwhelming, people often respond by making no decision at all.” So Milana hired a consultant who suggested folding all her products into one – a home study course called Coaching Millions, based on her book, “Coaching Millions Business Building System.” The other part of Milana’s venture is her “Coaching Business Mastery,” which includes a home study course and an implementation program. A streamlined landing or opt-in page was essential to Milana’s continued success.

“These pages are the best way to welcome potential customers to your website, and they allow you to establish the right type of relationship with your visitors,” Skrob says. “An effective, well-written landing page builds trust and establishes your credibility. The more visitors you convince to opt in, the more sales you’ll make.”

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Surprised that no one had done this, I decided to bring Avenue Q full circle and create a parody of “The Internet is For Porn” with Sesame Street characters. Enjoy!

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Learn more about Bill Glazer, business Information, how to grow online business on the Internet. Please visit www.internetinformationmarketing.com for further detail.

Melanie Benson Strick is not a doctor, but she specializes in treating a condition she calls the "Bright Shiny Object Syndrome."

"When you are chasing a new, bright shiny object every day, you’re going to be overwhelmed,” Melanie explains. “When I tell people I have a formula to break free of that syndrome, they get curious and want to go the next step with me."

And that is how Melanie morphed into an engineer of sorts – she identifies where her clients want to go, and she designs a process to get them there.

Melanie’s creative approach is featured in a new book, "The Official Get Rich Guide to Information Marketing on the Internet" by Robert Skrob and Bob Regnerus, because she cleverly turned her Internet marketing savvy into a cash cow.

Melanie started out as a trade events organizer and later worked for Motorola, helping the company establish the 9-1-1 call centers. "But I began to look for ways to have more fun," she recalls. "Lifestyle coaching seemed like an interesting field, where I could use my previous experiences."

However, Melanie realized she couldn’t just plunge head-on into her new career. "I was pretty naïve to think I could just go out and become a coach because I didn’t know how to pull this together," she says. "I had no clue how to recruit clients."

That’s when Melanie turned for help to consultant Alexandria Brown, who has been very successful in her own information marketing business. Alexandria looked at Melanie’s website and offered this assessment: the site, though eye-pleasing, would not attract customers. "She said it was a waste of space on the Internet because it was not doing anything for me," Melanie relates.

In fact, websites cluttered with too many graphics and too much useless information is counterproductive, Skrob notes. "The more choices you put in front of people, the longer it will take them to make a decision and the less likely they are to be happy with the choice they make. When the number of options gets really overwhelming, people often respond by making no decision at all. So when it comes to getting responses from your website visitors, ONE is the magic number. When you present your visitors with ONE yes-or-no decision at a time, you’re more likely to get the results you want."

So Alexandria advised Melanie to restructure her website, adding a landing page that invited visitors to leave their e-mail addresses in exchange for a free report and an assessment of the potential client’s business. The report, which also included a CD and a subscription to an e-zine, helped Melanie connect with people who needed help building their own businesses.

With this new, focused website Melanie hit the jackpot. To attract more clients, she developed different levels at which people could access her information, ranging from a reasonably priced entry level to more elaborate packages. "This way I maximize my conversion of prospects into mentoring clients" she says.

It is no wonder that info-marketers like Melanie and numerous others profiled in the book, a sequel to last year’s "The Official Get Rich Guide to Information Marketing," became extraordinarily successful by packaging their expertise and selling it to others. "The development of the Internet has been good for every type of business," notes Skrob, president of the Tallahassee FL-based Information Marketing Association. "And there has never been a better time to be in the Internet information marketing business because it is responsive to and fueled by the ever-increasing pressure on people’s time."

The book, out in September 2008, "picks up where the last one ended," Skrob adds. "The last book taught the big picture business plan; this book shows how to implement that plan on the Internet. If you have an information marketing business now, you can’t afford to miss out on what the Internet has to offer. And if you’re just getting started in information marketing, the Internet will help you make your first sale more quickly and with less risk – just as Melanie did."

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Bad late 80s early 90s CBC video about the growning phenomina of “Internet”

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Learn more about online marketing, business Information, how to grow online business on the Internet. Please visit www.internetinformationmarketing.com for further detail.